KARACHI - A glamorous red carpet, a dazzling stage , a star in every row, the 14th LUX Style Awards , held in Karachi, had it all. Led by the young and energetic new breed of film stars, directors and music maestros, this was an LSA that celebrated both new age entertainment and fabulous fashion. 
Hosted by the much loved pair of Mahira Khan and Fawad Khan, the event, known alternatively as Pakistan’s Oscars and affectionately as the LSAs, set out to entertain from the word go. The show began with a grand performance of Sabri Brothers’ much appreciated rendition to Tajdaar-e-Haram (by Ghulam Farid Sabri), a song that is considered a milestone in world of Qawwali Music.
From thereon it was a rollicking musical ride. Pakistani films truly found their footing in 2015 and Ayesha Omar, (Tutti Fruity from Karachi Se Lahore) Urwa Hocane (Dur Budur from Na Maloom Afraad) and Amna Ilyas (Kala Doriyaan from Dekh Magar Pyar Se) all performed to the most popular songs of the year. Ahmed Ali Butt then capped the segment with a performance to his Jawani Phir Nahi Ani super hit song, along with the rest of the cast from a film that has caught the attention of the nation.
Raheel Pasha, Director Marketing, Unilever Pakistan Limited, highlighted, “The LUX Style Awards are the epitome of style and glamour in Pakistan . They represent the best that Pakistan has to offer in music, style , fashion and entertainment. LSA provides us the opportunity to celebrate the accomplishments and milestones while leading the growth of all segments in this industry.”
The Awards Show audience was entertained by current sensation Yasir Hussain, who is loved by audiences for his film persona, ‘Moti’. Yasir and Abdullah kept an engaging repartee going with famous faces in the audience as Na Maloom Afraad swept the Film Awards and child star Saleha Aref of Dukhtar got recognition for Best Film Actress.
The LUX Style Awards has been giving away Scholarships every year since 2008 to deserving students to complete their final year thesis. Again this year eight students, two each from NCA, (National College of Arts) NAPA , (National Academy of Performing Arts) AIFD (Asian Institute of Fashion Design) and PIFD (Pakistan Institute of Fashion Design), were handed their certificates of merit from Talat Hussain and Imran Aslam. The finale had international star Rahat Fateh Ali Khan and director Frieha Altaf introducing four new faces to cinema by coaxing virtuoso performances out of models Noore Bhatti, Sabeeka Imam, Sadaf Kanwal and Fia Khan. They performed to well-loved numbers such as Zaroori Tha, Chori Chori , Terey Mast Mast Do Nain and Habibi with everybody joining in for the grand finale on Nach Dum Dum.

Model of the Year (Female) Amna Ilyas                  
Model of the Year (Male) Shehzad Noor
 Best Film Na Maloom Afraad
Best Director Nabeel Qureshi
Best Actor Javed Sheikh
Best Actress Saleha Aref
Best Album Dareeche By Zoe Viccaji
Best Music Video Director Adnan Kandhar-Dil main
Best Original Sound Track Billi – Na Maloom Afrad
Song of the year Roiyaan By farhan Saeed 
Unilever Charman’s Lifetime achievement Award – Syed Noor
Lifetime Achievement Award (Fashion) – Musarrat Misbah