LAHORE - Samsung Electronics Co Ltd has launched its newest full touch screen mobile phone Samsung Star (S5233). With this extremely cost competitive product, Samsung is able to enhance its position as a leading player in the hugely popular touch screen mobile market. Samsung Star is a significant product in our full-touch screen mobile portfolio, bringing stylish designs and intuitive user interfaces, said Steve Han, Country Manager Samsung Pakistan. Zeshan Qureshi Head of Samsung Mobiles said, Samsung STAR is a revolutionary product as we have positioned it at a level where it would be affordable for masses especially for youth and touch phone lovers. Star would be the best touch phone available with maximum touch phone features at a very affordable price. Samsung Star (S5230) comes with the latest multimedia features in a slim and compact body that measures a mere 11.9mm.