KARACHI: Fashion Pakistan, the leading platform for Pakistani fashion designers, is pleased to announce its partnership with TDAP, for its upcoming ‘Made in Pakistan’ Fashion Showcase,scheduled to be held on  the 10th, 11th& 12th November 2017 in Karachi.

The Made in Pakistan Fashion Showcase is being held to produce export worthy collectionsby established designers and as a stepping stone for eminent designers under Millennial Fashion Platform who then will be linked with the industry to produce the collections for the export markets if the orders are procured. Besides providing them solid experience and mentoring in their field, and a chance for their work and talent to be recognized. The aim is to provide is to encourage production of value added products as it is the way forward making our fashion industry competitive in international markets by building on relationships with buyers, both overseas and domestic, and establishing and strengthening ties with international businesses.

Made in Pakistan is the first event of its kind, providing premium exposure to established andemerging fashion designers in the industry. The event will showcase collections by Amir Adnan, Aamna Aqeel, Fnk Asia, Nova Leather, Hassan Riaz, Tena Durrani, Deepak Perwani, M Jafferjees X Wardha Saleem, Zuria Dor, Rizwanullah, Adnan Pardesy, NaumanA rfeen, The Pink Tree Company &Gulabo by Maheen Khan.

This year, Fashion Pakistan will also be launching 10 emerging designers under Millennial Fashion Platform that will be happening on the 12th of November 2017 on the Day 3 of made in Pakistan Event. Designers showcasing are Farah Usman, Sundus Talpur, Salman Javed, Zainab Khalid, Amna & Rida, Farah Asad, Sobia Halar, Naina Bhagwati and TIP Collective Showcase.

Commenting on the event and partnership with TDAP, Feri Rawanian- CEO Fashion Pakistan said:

"As Pakistan is a textile based economy and largely dependent on exports, this year the numbers have shown that due to competitive markets the export have dropped by 2 billion dollars. Most of the manufacturing has moved to countries like Bangladesh, Cambodia, Srilanka and Vietnam. Some due to internal challenges and constraints but also largely due to lack of value-addition. We at FP want to develop our designers and provide them a stage so they have the right market insight and the tools to get in to this Value Added segment in-line with International trends and consumer demands and this collaboration with TDAP also aims to just do that”.

Nubain Ali will be taking the role of the Show Director/Choreographer for the Event. Backstage and Event management will be done by Production 021. Hair and Make-up will be handled by Nabila’s N-PRO & N-GENTS and Tehmina Khalid’s Take-II will serve as the Official PR for the event.