Raleigh  North Carolina (PR): Teradata Corporation, the global leader in analytic data platforms, applications and services, announced its positioning in the “Leaders” quadrant of the “Magic Quadrant for MultiChannel Campaign Management” (MCCM) report by industry analyst firm Gartner, Inc. The report was written by Adam Sarner and Julie Hopkins research directors at Gartner. Gartner Magic Quadrants evaluate category vendors on their “ability to execute” and “completeness of vision.”
Teradata, which has been positioned in the “Leaders” quadrant of the MCCM report every year since the study began in 2006, believes its placement reflects long standing marketplace receptivity to its Customer Interaction Management (CIM) solutions and underscores its solid strategic direction for Integrated Marketing Management overall.

In addition to Customer Interaction Management, Teradata’s solutions for Data Driven Marketing comprise Marketing Operations, Digital Messaging, analytics and data warehousing capabilities that help customers drive more effective marketing performance.