KARACHI EFU Life recently launched PRIMUS an exclusive class of service excellence for high net worth clients, says a press release. The launch of this brand is another first by EFU Life in the insurance industry of Pakistan and is a unique concept in customer services focusing on the evolving needs of high net worth clients. PRIMUS denotes First, and is generally used in the context of First amongst equals. With PRIMUS , EFU Life clients can experience more rewarding personalised service tailored to meet their financial expectations with unparalleled advantages to transform their Life Beyond Ordinary