LAHORE: A two-day international IT conference and festival organized by Punjab Information Technology Board (PITB)’s entrepreneurship wing concluded yesterday at Alhamra Cultural Complex, Qaddafi Stadium .  

On day-2 a session, tilted ‘Museums Today’, in which Dr Yaqoob Bangesh, Dr Mushin Ali , Sadaf Chuhan and Nadhra Khan spoke.

"Museums need to shift from passive to active audience, they need to narrate a story which will capture the interest of their audience so that they can become more relevant," Nadhra Khan said.

Dr Mohsen Ali said, "Google's Art and Culture app is now making art approachable and people have been responding to it because it actively involves them."

Another session on gaming was held where Khurrum Samad said, “Games are an important in the future will teach people how to build interfaith harmony, such is the impact of Gaming.” Zaair Hussain was of the view that gaming was a workable career choice five years ago and it has grown even more since then.

Salima Hashmi spoke in a session on ‘Lahore: The beloved city’ was attended by people from all walks of life.  

A session titled Digital dialogue was also held in which Aqsa Tariq, Ali Ahsan, Fashi Zaka, Humayun Haroon and Anis Sheikh were panelists.

Fasi Zaka said, “Technology can change media and journalism technically but it can't change the fundamentals. Our people might like the digital media, they might be active on it but that doesn't necessarily mean that they are digitally literate."

"This generation doesn't have the time to go and sit in front of the TV at 8 or 9, so we see that they are choosing the more colorful digital platforms instead," Humayun Haroon said talking about changing trends in media.

Owner of startup Nina Ho speaking at a session Design Disruption said design thinking is a process of solving problems and they are just human ways of coming up with a solution. Abdullah Haris was of the view that “emotional response is a core component for design experience.”

Several 60 seconds films were also screened by Mango Films. A session on venturing into tech was moderated by Nabeel Qadir in which foreign speakers expressed their views including Chris Sheetz, Jonas Exchhorst, Mons Rahman, Dr Umar Saif , Abdul Rahman Talat and Khuram Zafar.

Addressing concluding session PITB Chairman Dr Umar Saif said the tech and digital revolution possible only when government took initiative and we succeeded in this. “We got full support from American Consul General Lahore where ensured American companies coming to Pakistan and starting tech initiatives in Pakistan too,” he said.

"The concept of startups was something hardly anyone was familiar with. But finally the idea has finally sunk in. The belief that you can turn your idea into reality has finally gained acceptance and momentum," Dr Saif said.  

As a part of Plan9’s ATX- PAK program, a delegation from Austin, Texas and also joined attend the event.

‘The Mix’ concluded on the qawwali performance of Bakhsi Brothers, Obsolete band and Wild Mangoes music band.