our staff reporter LAHORE - LOral Paris , the worlds leading beauty brand and the pioneering Pakistan Fashion Design Council (PFDC) hold a press conference to announce their exciting partnership through the PFDC - LOral Paris Bridal Week 2011 to be held in Lahore, Pakistan in September/October 2011 . Hosted by fashion designer Kamiar Rokni, the press conference was addressed by Avais Mazhar, Chairman of the PFDC board, who spoke about the contribution of the PFDC to the fashion industry and the councils bid to further corporate synergy as manifest by their latest partnership with LOral Paris . Chairperson of the Executive Committee of the PFDC Sehyr Saigol then spoke about the PFDCs collaborative venture with LOral Paris for their first ever Bridal Week and how with this fashion week they endeavour to spearhead trends within the bridal industry. Musharaf Hai, Managing Director at LOral Pakistan also addressed the press conference and spoke of the brands commitment to the Pakistani bridal market and how LOral Paris are looking to innovate within the Pakistani bridal industry through engaging their global technical expertise with the PFDCs representative platform to showcase new bridal beauty and fashion trends.