ISLAMABAD - The Competition Commission of Pakistan (CCP) has issued two show cause notices to Ace Group of Industries over deceptive marketing practices by fraudulently using the trademarks of Bayerische Motoren Werke Aktiengesellschaft (BMW) and H-D Michigan LLC (the Harley Davidson). According to the officials of the Commission, BMW & Harley Davidson filed complaints with the CCP alleging therein that Ace Group of Industries is using their trademarks on its products and advertising them on its website, which is in violation of Section 10 of the Ordinance. The Commission took notice of the complaints and initiated an enquiry under Section 37 of the Competition Ordinance, 2010 (the 'Ordinance), which was concluded vide enquiry report dated May 17, 2010, and issued show cause notices, under Section 30 of the Ordinance for violation of Section 10, to Ace Group of Industries. It has been alleged in the show cause notices that, during the Enquiry, the comments of Ace Group of Industry were solicited on the complaints, upon which it admitted the unauthorised use of complainants trademarks. It has been further alleged in the show cause notices that Ace Group of Industries was fraudulently using the trademarks of BMW and Harley Davidson on its garments and advertising them on its website for sale, appears to be misleading the consumer/customers that the products advertised are of the complainants, which is in fact false, constitutes 'deceptive marketing practices and is a violation in terms of Section 10 (1) & (2) (c) of the Ordinance. Through these show cause notices, Ace Group of Industries, has been called upon to show cause in writing within fourteen (14) days of receipt of the show cause notices. It also asked to appear and avail the opportunity of hearing before the Commission on June 03, 2010 and explain as to why a penalty for the said violations be not imposed under Section 38 of the Ordinance.