RAWALPINDI The Quality Enhancement Cell of Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in collaboration with Sports Development Foundation (SDF), organised a one-day seminar on Sports Management & Sports for Development in the University auditorium here on Thursday. A large number of students and faculty members attended the seminar that highlighted the importance of sports management in promoting the sports culture in the country. Aamir Bilal, the CEO and founder of Sports Development Foundation, who is a qualified IOC coach and ex-media advisor to Pakistan Cricket Board (PCB), gave a detailed presentation on different aspects of sport management and sports for development. While highlighting the importance of sports management Aamir said, Sports Management is a combination of skills relating to organising, planning, directing, controlling, financing, evaluating, analysing and leading within the context of an organization or department whose primary services are related to sport and physical activities. He added that the root cause of countrys present day poor performance in competitive sports at international level, is the management inadequacies and lack of qualified human resource to manage the affairs of sports bodies in the country. He said that the incompetent and undeserving persons would keep intruding in the national sport system, till the time Pakistani universities started producing sport management subject specialists. Aamir said that sport is a time-tested vehicle to teach Life skills and inculcate in our youth, the valuable virtues of leadership, teamwork, discipline and tolerance. While talking to the students and faculty members on Sports for Development, Aamir highlighted the importance and use of sports for achieving the Millennium Development Goals (MDGs) by 2015 in the country. He explained how sports could be used for enhancing enrollment in primary schools, promoting gender equity and improving the health indicators at national level. He also explained how sports could be used as a tool for addressing some of the modern day challenges, which have emerged from various humanitarian crises and conflict and post conflict settings. The best practices of sports management and sports for development around the world were shared with the students who deeply appreciated the seminar. The seminar included an interactive session in which students of the University participated enthusiastically.