LAHORE Karachi Electric Supply Company has assured the Pakistan Football Federation of its full support to the game in the country. KESCs chief marketing and communication officer Ghufran A Khan has lauded the invaluable contributions of Federation (PFF)s president Makhdoom Syed Faisal Saleh Hayat for the promotion of football in Pakistan and said that lately football was on upward trend in Pakistan. He assured that KESC is ready to help the Pakistan Football Federation which will promote soccer in Pakistan. They discussed a road map for the development of Pakistan football and way of improvement for men, women teams besides courses of referees, coaches and administrators.