Arooj Khalid

  • We may not have always been among the highest tea consuming people of the world, but it has been about a century since chai has been one of the top priorities of people living in the sub-continent. In light of the competitive marketing strategies applied by our beloved brands in Pakistan, I was ...

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  • Everyone who grew up in the 90s has a vivid recollection of jamming to Spice Girls song “Wannabe” during their childhood. The catchy tune “If you wanna be my lover, you gotta get with my friends” and exquisite dance moves were everywhere from our telephone toys to that time ...

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  • It’s that time of the year again, when you have to put an end to the dysfunctional stay-in watch-movies routine and step into the world of productivity and opportunities. Yes my friends, college is starting again and there’s nothing we can do about it. via GIPHY So here are a few of ...

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  • “Karachi You’re Killing Me” is the debut novel of Karachi based journalist Saba Imtiaz. It follows the story of 20 something reporter Ayesha, battling the woes of journalism, love, and existence in modern day Karachi. Her life between the newsroom, friends, partying and her press ...

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  • As 21st century human beings, we are no strangers to women being scrutinized in the world of show business and the online controversies that follow them. Whether it’s a cartoon character, Barbie dolls, erotic fiction or real life models, we make it our responsibility to question every single ...

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  • If you’re a girl in her twenties or late teens, it’s more than likely that you’ve experienced the curse of the rishta aunties. We know this curse too well, especially if your mother is good friends with the aunty and she visits often. With the arrival of festivals like Eid, also ...

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  • Every day we receive news about numerous events that involve some kind of violence, many of them, ending in deaths of innocent people. To the average person, it is unbelievable how horrible Pakistan’s security situation is. Countless women are killed in the name of so called ...

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  • While half of Pakistanis are glued to their TV screens every Monday night watching Man Mayal, our newsfeeds are filling up with rants and reviews of the plot, the characters and most importantly, Jeena. She is the character that has everyone shaking their heads. You can say whatever you want about ...

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  • A week or two after starting university, I was talking to my parents about the new environment, my teachers and peers. Towards the end of the otherwise light conversation, I told them about a hostelite friend I’d made and they asked “Oh, so where is he from?” “I don’t ...

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  • The second ashra of Ramzan is around and we’re deep into praying and righteousness. Whether it’s the Ramzan transmissions on TV Channels or our personal inclination in the holy month, we often listen to Qaseedas written in the love of Allah and Prophet (S.A.W.).Watching the latest Naat ...

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  • Everyone is excited and there’s an air of exceptional spirituality everywhere. Before you start to wonder what’s going on, you realize all the rush is due to arrival of the month of Ramzan. It’s about the time everyone’s inner religious traits begin to surface But ...

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  • J.K. Rowling, the author of one of the bestselling book series in history, Harry Potter, has ruled over the hearts of her readers for many years. Even though the last book of the series was published in 2007, it still has one of the largest worldwide fan bases that spans over various continents and ...

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