Nudrat Mustafa

  • I believe gender is fundamentally a societal construct. All the ‘masculine’ and ‘feminine’ paraphernalia is indirectly taught and learned; and is an artifact of our culture. To look womanly or manly, one has to adopt some customarily derived norms of behaviour, dressing and ...

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  • Lux Style Awards have become an ultimate symbol of glamour and dynamism. This year, the 16th edition of the awards ceremony took place and here is our verdict of who glammed up the red carpet and who sadly didn’t. Mahira Khan: Mahira Khan knows how to steal any show. Her fitted black dress ...

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  • A formal store recital review is a strategic element of rigorous trade management in any business climate. The trend of reviewing stores here in Pakistan is not popular. The store owners should welcome the feedback and most importantly, any problems identified should be acted upon without ...

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  • Nowadays the course of digital printing is leaving behind the mainstream trends of printing. Modern equipped machinery and fascinating technology is taking over the conventional printing methods, making them more appealing and alluring. One such interesting shop recently launched in Gulberg, Lahore ...

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  • The Event: To get us summer-ready and stocking our wardrobes with some hued prints, the trouper Erum Kamal launched volume I of the much awaited So Kamal lawn collection here in Lahore, in collaboration with one of Pakistan’s top textile Industry Kamal Textiles Ltd. The launch event was an ...

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  • As if the national humiliation we suffered at the hands of the tainted trio – Salman butt, Muhammad Amir and Muhammad Asif – was not enough, we now have fresh set of allegations against Sharjeel Khan and Khalid Latif of crooked dealings in PSL 2017. Many saw it coming following ...

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  • Lahore has absolutely no cookery limitations but never have I ever seen a Pan Asian restaurant like Tao Pan Asian, which has recently opened in Gulberg. The eatery, from the first bite set an impression of impeccable palate. Well to start with, the menu is extensive so it takes a while to flip ...

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  • My mourning begins with a statement of the esteemed serving Chief Justice of Pakistan Anwar Zaheer Jamali that I read, precisely on the 9th of May 2016 in a newspaper. The prominent newspaper reported that he regretted that the judiciary lacked able and competent judges because of the obsolete and ...

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  • I would like to take the privilege of breaking an awesome news for women rights advocates and film enthusiasts! ‘Women Through Film’ is excited to host Pakistan’s first Women International Film Festival in March 2017. Get ready to be moved as the forum will present some remarkable ...

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  • Eating scrumptious food definitely calls for a glowing review. I am glad to break this news to you folks that Lahore welcomes a new eatery. Perched right in the midst of its social hub-Gulberg, it expresses the spirit of the modern and eclectic style personified by so many young and hip ...

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  • Revival of Pakistani cinema has been an colossally thrilling endowment for movie lovers like me. Can’t thank enough! On Tuesday, 22nd November 2016, the premiere of the film ‘Dobara Phir Se’ was held at Cinestar Cinema Lahore. The event was undoubtedly star-studded as the cast, ...

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  • Levis, apart from being extra ordinary clothing trademark, proves to be beneficial towards other segments of society as well. The brand’s tremendous collaboration ranges from pooling resources not only from music to sports industry but also extended to numerous other humanitarian projects. ...

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  • Through appealing panel discussions, off-the-cuff chats with leaders in revolution and interactive networking events we create the conditions for sharing of knowledge, notions and resources across multiplicity of sectors while accelerating fate and the development of meaningful connections. ...

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  • The stereotype thinking that breaks my heart is when fashion stands allied to a certain privileged-class and their friskiness. It gets worse when I see the ‘educated’ ones criticising the industry and comparing it with other streak of work. Whether we’re one of the many people ...

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  • For a significantly long length of time, I ignored the ‘tea boy’ hype, dismissing it as another social media delirium, which is why I had no plans of taking my pen up on Arshad Khan, a former tea boy spotted by a very talented Islamabad-based photographer, Jaweriah Ali, until the image ...

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  • Stand-up humour is one of the most influential ways of educating, healing and making people litter over important issues. There are comedians that provide humour for the sake of hilarity only, failing to deliver any important message. However, we are lucky enough to have with us a few sane souls ...

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  • The much awaited PFDC Loreal Bridal Week started in full swing on the 28th to 30th of September at Flaties Hotel, Lahore. Everyone’s hard work and commitment level tends to maximise at such events to create a massive hit. Since the success of any event is not possible without significant ...

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  • Social media has become an ample stratagem of advertisement, globally. Its excessive use has led different business groups to pick up interesting ways of airing their products through bloggers and fashion journalists. This again becomes a major reason why media persons are being sent note of thanks ...

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  • Lahore, where brands are launched almost every day, be it popping from some eateries or attires, witnessed another successful collaboration and launch party under the brand of ‘Crimson Luxe by Saira Shakira’. The collection, ‘Call Her Diva’, presented its 12 unstitched ...

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  • Sapphire, the undeniable tsar in the category of lawn brands, launched its concept store on the 18th of August at the much hyped and recently opened The Nishat Emporium, Lahore. Being physically present there to witness the enormousness of the occurrence, I could easily say this was the ...

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  • The new, but much puffed up, luxury fashion brand Jahanara introduced their Eid 2016 lawn collection, in association with one of Pakistan’s leading retail industry, Insaaf Textiles, through an exclusive exhibition held on 21st May at PFDC Mall 1, Gulberg Lahore. The display was attended by ...

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  • After started his career in 2011, Tabish has achieved a lot in such a short span of time. From walking on runways for the big guns of the fashion business to modelling for Gul Ahmed, Bonanza, Shoe Planet etc, Tabish has done it all. The most interesting thing about this sturdily good looking ...

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  • 1. Momina Sibtain: Monina made a fabulous choice of wearing Elan on the first day. Her tied-back hair with minimal accessories made her look really elegant. We could not get our eyes off the beautiful skirt with chic keynotes floating down the red carpet. 2. Aden Rehan: The Lotus girl celebrated ...

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  • One of the most glorified fashion events of the industry clearly is PFDC Sunsilk Fashion Week which marked its ninth birthday this year from March 10th to 13th. Pakistan Fashion Design Council holds the crown of magnificently holding eight successful weeks of prêt-à-porter and five of ...

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  • Being a regular customer at Jalal Sons, I really never thought of trying any other superstore in town. There had been a few troubles that my husband and I faced but we had no other choice- as going to Alfatah was not my cup of tea because of its congested space between the aisles and my husband had ...

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  • You never know, reading this article might actually save you some money! It is time for you to pause and think about which plan is better for you, instead of blindly following what the commercials have to offer! To simplify, you choose to pay upfront in a prepaid phone connection while receiving a ...

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  • Being a Lahori, I usually complain about a very few everyday entertainment activities and spots (please exclude going to eateries), however when recently I got an invite for the Careem Scavenger Hunt, I felt elated! The bloggers community was invited to take part in a game show and observe the ...

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  • In social meetings you will encounter a cross-section of humanity with seemingly nothing in common except their gawkiness, scale it towards positivity or negativity. A few days back, I happened to attend a very chipper gathering. While everybody was busy chatting around; I stood hushed, initially ...

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  • Suffering from the quandary of insufficient clothes to wear to your workplace? Let’s try to give you a quick-fix. Coming under the umbrella of ‘substantial brands’, the list would surely help you finding chic and reasonably priced attires for yourself or your loved ones to get ...

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  • Fashion is a term that is principally associated with women since they are eager to experiment with their looks more than men would do. However, since the time has taken a modernized adjustment, we are glad to see men also making efforts to follow the seasonal trends. Fashion in Pakistan is a ...

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