LAHORE - Superior Univer-sity Pakistan is organising an International Conference on Emerging Challenges in Local & Global Markets in collaboration with The New-castle University Austr-alia. Professors, doctors from different universities from all over the world and profe-ssionals from different values of life will present their papers, says a press release. Top politicians, intellectuals and peoples from different walks of life will participate both in opening and closing sessions of conference. A session was conducted to aware all the faculty and staff members of Superior University and Superior Group of Colleges at Binary auditorium while addressing to audience Chairman Superior University and Superior Group of Colleges Prof Dr Ch Abdul Rehman expressed his gratitude to Allah almighty for granting an opportunity to serve humanity. He analytically said that Superior University has always been focusing to serve Pakistan and its nation. He further said that participant will present their paper on HR, FDI, economics, marketing, finance and emerging issues in global markets. While highlighting objectives of the conference, he mentioned that this conference is to originate and aware international community with the existing challenges of the market and also to facilitate researchers all over to produce new knowledge and aware the world. He also pointed that Superior University is trying to polish soft image of Pakistan.