‘PIA rapidly regaining its market share’

LAHORE - PIA is rapidly regaining its market share and airline’s management is striving hard to improve the standard of services for the comfort and convenience of passengers.

PIA spokesman said that PIA’s market share has increased by 22% on domestic routes and 3% on international sectors during the current year. The spokesman said that in 2016 one million additional passengers traveled on PIA as compared to the previous year, which shows passengers trust and preference for PIA. “We have received excellent feedback on all aspects of service of PIA Premier too,” the spokesman added.

The brand new A-330, which PIA acquired in August this year for starting PIA Premier, was obtained in a transparent manner, strictly in accordance with PPRA rules, on market price and has played an important role in PIA’s regaining passenger confidence and in improving its brand image.

The very fact that in 2016 one million additional passengers traveled on PIA as compared to the previous year amply proves it. We have received excellent feedback on all aspects of service of PIA Premier, spokesman added.

“Obtaining the new aircraft on wet lease was a compulsion for PIA due to lack of trained pilots and crew. With the passage of time, as our own personnel gets trained this plane would be converted to dry lease and more similar aircraft would also be acquired on dry lease. A-330 is a commercially successful wide body aircraft operated by various five-star and four-star airlines including Qatar Airways, Singapore Airlines, Etihad Airways, Turkish Airlines and Lufthansa,” spokesman concluded.

 

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