LAHORE – Millions of farmers can be approached timely for dissemination of modern agricultural technology through mass media for achieving breakthrough in crops yield. This was said by Dr. Noor-ul-Islam, Director General Agri. (Research) while chairing a seminar/media briefing held in Ayub Agricultural Research Institute, Faisalabad in connection with Golden Jubilee Celebration of Fortnightly “Zirat Nama” published by Directorate of Agricultural Information, Punjab, says a press release. He said that Zirat Nama is a reliable source of agricultural information for farmers during last 50 years. The seminar was attended by officers of Agriculture Department, representatives of farmer organizations and print / electronic media.Mr. M. Rafiq Akhtar, Director Agricultural Information, Punjab in his welcome address said that “Zirat Nama” is being regularly published by Directorate of Agricultural Information, Punjab to educate growers about latest cropping techniques and to motivate them for adoption of innovative farm technologies. He said that articles written by agricultural scientists about latest crop production technologies are published in this magazine according to the cropping season and time.