Mobiles put landline phones on virtual 'hold

ISLAMABAD (APP) Increasing trend of mobile coupled with cheapest offers extended by cellular companies have put landline phones on the virtual 'hold due to variety of reasons. Cellular penetration in the country has reached 62.5% at the end of January 2011, which means that every 6 out of 10 people in Pakistan owns cellular connection, according to official report of Pakistan Telecommunication Authority (PTA). Now the customer enjoy low cost mobile connection charges, reduced tarrifs, almost complete coverage area and quality mobile services throughout the country. Today cellular teledensity has reached 62.5% from just 3.3% in 2004, while almost 92% of the land area and more than 10,000 cities/ villages are under the umbrella of cellular services. From only 2000 cell sites to 30,417 in just six years, cellular services have reached to every nook and corner of the country. Cellular market in Pakistan is moving towards maturity, stability and intense competition. According to latest available statistics, there are currently 104 million cellular subscribers in Pakistan at the end of January 2011 as compared to 99.2 million at the end of June 2010, showing a net increase of 4.8 million subscribers over the last seven months. Wajid Shamim a vendor who runs his shop in F-11 market when contacted said, Mobile phones due to their generic advancement offer a wide range of functions which are not possible on land line sets thats why people prefer to get mobile phones than land line numbers. Hiba Sameen, architecture student at COMSATS said, Reading international on line magazines, checking emails, watching television and browsing internet are just a click away which are unavailable on land line phones. However, similarity of ringing tones has its own problems. Gathering of people often leads to various mobile bells but nobody pays any attention thinking his/her phone is placed comfortably in his /her wallet. Such phenomenon especially becomes problematic in mosques where worshippers seem least bothered to switch off their handsets, said Farooq Ahmad who lives in Bani Gala. He was of the view that people must regard mosques and switch off mobiles or atleast put it on silent, so that people can say their prayers in a serene atmosphere.

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