LAHORE - CFA Association of Pakistan (CFA Pakistan) organized seminar on the topic "Global Investment Performance Standards (GIPS)''. The event was held to raise awareness about GIPS, its benefits and relevance to the financial sector. Members from CFA Society, Asset Management Industry, Regulators and Ratings Agencies attended the event. "Performance presentation has emerged as one of the major challenges in the growth of mutual fund industry in Pakistan. Investors are concerned that fund managers use different methodologies for performance presentation which confuses the investor. There is a need to create one common platform and methodology which will help in fair comparison of investment performance." Said Mr. Mir Muhammad Ali, CFA Chair GIPS CFA Pakistan. GIPS, developed by CFA Institute headquartered in USA, are ethical principles to achieve full disclosure and fair representation of investment performance. The goal of the GIPS Executive Committee is to have all firms adopt the GIPS standards as the standard for investment firms to present historical investment performance information. GIPS was introduced in 1999 and it is gaining popularity due to investor demands to have transparent and consistent performance presentation. CFA Pakistan became country sponsor for GIPS implementation in Pakistan last and joined the elite group of few countries where GIPS has been adopted.