'PIA revenue to surpass Rs100b this year'

LAHORE - PIA Managing Director Captain Muhammad Aijaz Haroon has said that PIA revenue would surpass Rs 100 billion this year. PIA has achieved Operating Profit in the year 2009 whereas during the previous years, the airline had operating losses. This remarkable achievement would not have been possible without the cooperation of our business partners, MD PIA acknowledged. He was addressing a ceremony to award PIAs top performing Travel Agents of Karachi region. With the entire PIA marketing and sales team and support functions coupled with the combined efforts of PIA travel agents, there is no doubt that PIA will once again be a profitable entity; We have to continue making our joint efforts to take the airline to greater heights, he added. MD PIA commended the performance of PIA travel agents and the marketing and sales team of Karachi region as Karachi is the biggest sales contributing station for domestic sales; more needs to be done in improving the international sales as well, he added and assured the PIA travel agents of the airlines full support and cooperation. He said that PIA will award its business partners and from next year onwards, separate evaluation would be made for the performance of IATA Travel Agents and PIA Sales Agent (PSAs) for the award. He further said that PIA was pleased to announce the commencement of its flights from Pakistan to Chicago via Barcelona from June 2, 2010. Besides this PIA will be the only airline operating non-stop to USA from Barcelona. He said that the airline was in the process of reviewing its bilateral agreements due to be held with Saudi Government and if successful, will be offering additional flights to Saudi Arabia.

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