LAHORE (PR): Mobilink and Train of Thought have strategically partnered to launch ‘SmartPush’ - a revolutionary technology embedded in mobile apps – that will enable customized location based advertising.
‘SmartPush’ is the first of its kind service in Pakistan that works as an intelligent advertising engine. It learns about its users over time and builds on usage history to provide targeted advertising that is customized to the individual user. On the back-end, advertisers and developers can leverage from the powerful analytics tool that covers campaign analytics and predictive modeling to build a potential customer base.