Karachi (PR) – UBL Omni has been identified as a sprinter in a Global survey by the GSMA’s Mobile Money for the Unbanked (MMU) programme. The survey, titled Global Mobile Money Adoption Survey, analyses the state of the mobile money industry in 2012 and illustrates key findings from the programme’s Mobile Money Deployment Tracker, a database that monitors the number of live and planned mobile money services for the unbanked across the globe. The annual survey was developed to quantify the state of the mobile money industry and to enable mobile money providers to benchmark their performance.The findings of the survey which was carried out in June 2012 were released at the GSMA Global Mobile World Congress held in Barcelona last month.
UBL Omni has been identified as a “sprinter” because of its rapid growth, along with 13 other mobile money or branchless banking deployments around the world.
As of today, globally there are about 150 deployments with a total “registered” agent base of just over half a million. UBL Omni’s agent base gives it a 2.4% share of the global agent market and is the only bank to feature in the survey. The Bank also has a 1.4% share of the global transaction count contributing towards making UBL Omni a sizable player in the Mobile Money market.