LAHORE (PR) - Peek Freans Sooper, one of the most popular brands of English Biscuit Manufacturers (EBM), resonated with yet another success story when it recently earned the title of '5th Best Brand of Pakistan in the first-ever Brand Elections 2010. The event was organized by a Cyprus based research firm in collaboration with Bulls Eye Communications. The elections were aimed at honoring the Top 100 local and international brands in Pakistan based on authentic research data of Consumer Multimedia Index (CMI). Approximately 3,500 brands of 50+ product categories took part in the process. The selection of categories was aimed to ensure that it represents all walks of life.