KARACHI (PR) - Procter and Gamble (NYSE:PG) and the International Olympic Committee (IOC) on Friday announced the most far-reaching global partnership for the next five Olympic Games from London 2012 through the 2020 Olympic Games. The breadth of P&Gs portfolio, which includes 22 brands generating $1 billion or more in annual sales; and the depth of P&Gs reach to tour billion people worldwide, make this the most far-reaching Olympic partnership. P&G will build upon the success of its team USA partnership at the Vancouver 2010 Olympic Winter Games which resulted in increased favourability ratings, greater market share and nearly $100 million in incremental sales. The company will leverage the IOC partnership to deliver on its purpose-inspired growth strategy and to help improve the lives of athletes, moms and their families around the world.