SAN FRANCISCO - Google on Tuesday wove content from its social network and Picasa photo-sharing service into its search formula to serve up personalised results to online queries. “Search plus your world” was billed as a major change to the leading Internet search engine. “There is a huge amount of content on the Web today but, at a certain point this content is nameless and faceless,” Google’s Ben Gomes told AFP. “The most relevant content is from people you know, so we are introducing your personal world to search.” People signed into Google accounts will be able to have the search engine include in results content approved for sharing by them or friends at Google+ or Picasa. “I’ve been trying it out and it really changes the nature of search for me,” Gomes said. “Now when I search for Bangalore I not only see information about the city but I see pictures of the house where I grew up.”

This news was published in The Nation newspaper. Read complete newspaper of 12-Jan-2012 here.