LAHORE: Designer brand, Naihyra launched their latest pret/luxury Eid Collection the other day at PFDC Fashion Active, Mall One. The designers Zara and Sundas are behind the brand NAIHYRA, which is a tribute to their loving mothers, by using part of their names, Nai- naila Hyra- tahyra. The brand NAIHYRA itself typifies the oriental taste with an aim to bring an evolution in women’s fashion world with diva quality vowing an individuality to the demands of all choices packed with insatiable desire to stimulate the fashion sense of modern Asian women. At the launch 15 designs were showcased with a diverse range of unique ensembles with asymmetrical cuts based on luxe, summer-friendly fabrics such as organza, grepe, light weight raw silk. The beautiful muted pastel tones collaborate with the intricate pearl work to make this Eid classier than ever. The high-end event was attended by who’s who of the fashion industry, socialites, models, bloggers and media. The designs showcased grabbed everyone’s attention turning the exhibition into a successful event with all the pieces being sold within the first few hours.

Talking to the Nation Sundas Said, “All our collections are extremely well planned out from amount of detailed research, creative development, artistic thought and meticulous execution that go into it. The collection is an amalgamation of pastel shades and floral embroideries that celebrate summer and the festivities of Eid. It is a time of celebration and that is exactly what our latest collection is all about. The dresses are designed to outshine others and are for women of all age groups. In this collection; we celebrate womanhood and individual style through our diverse range of designs. We have created each outfit with attention to detail that reflects the true essence of a Naihyra.”