KARACHI - Showcase 2012 began in the city the other day. The four-day event is being held in collaboration between internationally acclaimed designer Rizwan Beyg and Sky Productions (Pvt) Ltd an event company which has held several successful events in Karachi.
Showcase’s vision is to create a platform where young designers, models, musicians, photographers, event planners and all those who work in fashion can hone their talent. Its philosophy is to harness creativity, combine it with business sense, help Pakistani designers become brands and help position them in markets at home and abroad.
The event is a reflection of the energy that drives Pakistan. Its youth! This 4-day fashion, accessories and jewelry event for excellence in design provides young emerging talent with the opportunity to show their work alongside more established local and international designers. The day one started with the presence of glitterati of the style and fashion industry with Aminah Sheikh, Farieha Altaf, Zahir Rehimtoolah, Zeenat Sayeed Ahmed, Fareshte Aslam and lot more in attendance. The designers who showcased their collection on the first day of the show were Zaheer Abbas, Danish Wakeel, AIFD, Warda Lawn, Irfan Ali, Sanya Maskatiya, Hira Lari, Nida Azwer and Arugam Bay.        – PR