KARACHI - Quality is our maxim and innovation is our objective, said Swiss Consul General Didier Boschung at a reception hosted by him to celebrate the 721st National Day of Switzerland at Sheraton Hotel here.The Swiss Consul General said several studies had ranked Switzerland as the world’s most innovative nation which was why the country was a leader in innovation-intensive industries like telecommunications, biopharmaceuticals, machine tools and precision instruments.Speaking about Pakistan–Switzerland relations, Mr Boschung said both countries enjoy cordial and friendly relations with a long history of collaboration. He added that Switzerland was present here in a big way and ranks as the 5th largest investor in Pakistan in terms of foreign direct investment. There were 21 Swiss firms operating in Pakistan with long term investment plans who were adding value to the market through top quality products and services. The Swiss representative said that during the last seven years, Switzerland’s investment had crossed one billion US dollars and that new Swiss companies would be interested to invest if Pakistan successfully addresses its issues of power shortage, security and law and order. He pointed out that the Swiss Business Council which was set up in 2008 had undertaken several successful initiatives to further promote bilateral trade and investment between Pakistan and Switzerland. The National Day of Switzerland is observed every year on August 1 but this year was celebrated a fortnight earlier in honor of religious and cultural traditions being observed during the holy month of Ramazan. The Swiss Consul General also wished all Muslims a blessed Ramazan on the advent of the holy month.