Pakistan is home of stunning Himalayan peaks, including K-2 and various magnificent valleys. It has beautiful Arabian Sea, deserts, Indus valley and historic forts. With all this it is suppose to be one of the world’s greatest tourist destinations.

But due to a weak travel and tourism framework, low branding and marketing effectiveness and deduced priority given to the travel and tourism industry by the government, unfortunately Pakistan’s tourism potential has not been realised Presently it’s the harsh image that is discouraging travel and tourism in our country , things are not good in many parts. There are crime problems. There are slums. There are terrorist problems. Through which is Pakistan facing competitive disadvantages in tourism sector that cannot compete the international standards and now i think its a high time for our government to secure our homeland and play a vital role by arranging tourism shows and selling Pakistan’s soft image abroad.

MOHAMMAD RAMEES SHAHID,

Karachi, March 29.

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