ISLAMABAD (APP) - All Pakistan Newspaper Society (APNS) in collaboration with UKS has started accepting entries for `Women in Media Awards’ from across the country which will be presented on March 8th.“The first of its kind in Pakistan, the `Women in Media’, awards will be presented in Karachi on March 8th, on the International Women’s Day”, said a representative of UKS, here on Thursday. She said the first prize winner for each category receives a cash prize plus a trophy and certificate, as does the runner-up. Recipients of the lifetime achievement award and the beginner’s award also receive cash prizes, a trophy, and a certificate, she said.The awards aim to generate better awareness and understanding of the fact that positive media content can bring about positive change in the public mindsets and behaviour, especially in the realm of women’s development and gender equality, said a Press release issued here on Thursday.A team of professional and independent jurors for each category (who are also part of the Media Advisory Group at UKS) will select the winning entries. The criteria will cover accuracy and innovation, clarity of message, technical proficiency, presentation and gender sensitivity.Deadline for submission of awards is February 15th, she said.