California (DS): Hipstamatic has launched a new retro imaging application for iPhone called Cinamatic. The software enables users to shoot 15-second-long video clips and apply a range of old-school filters, before uploading the results to Vine, Instagram and Facebook. ‘It took us three years of working with the idea of recreating the motion picture, to include creative elements like timeline manipulation and transitions, all from your mobile device,’ said Hipstamatic CEO Lucas Allen Buick. ‘Today, our years of work make a global premier with Cinamatic.’ Cinamatic has been optimised for the 64-bit architecture of the iPhone 5S.This news was published in The Nation newspaper. Read complete newspaper of 11-May-2014 here.