ISLAMABAD - The House Building Finance Company Limited (HBFCL), leading housing finance institution of Pakistan, has been awarded Best Advertising Campaign of 2011 for their campaign “Irada Aap Ne Kiya Saath Hum Dain Gay”, by All Pakistan Newspapers Society (APNS), says a press release.

This is for the first time in the history of housing finance sector that a marketing campaign has won an APNS award.

This award is evident of the successful transformation taking place at HBFCL which started three years ago under the leadership of CEO Azhar A. Jaffri and his new management team.

The concept of the award winning campaign has been conceived in-house by extremely competent HBFCL marketing team, spearheaded by Dr. Aatiqa Lateef, Group Head, Legal Strategy & Marketing, implemented by Fariya Zaeem, Head of Marketing & A. Bashir Khan, Chief Manager Public relations and executed by Spectrum Communications advertising agency.