ISLAMABAD - Mining experts Friday called for evolving a comprehensive annual ‘Salt Export Policy ‘(SEP) to regularize country’s salt trade and to develop a branding mechanism to sell the commodity in the international market on competitive prices.

Despite being world’s largest salt producer, Pakistan drags at number 20 in the exporters’ category, and is unable to make its place in the lucrative world salt market.

Pakistan produces high-quality salt; popular in many countries due to its red and pink varieties and was a preferred choice for use in daily diet. It was also utilized by different industries including construction, decoration, soap, saloon and health fitness and beauty industry.  “We need to stop the illegal trade and evolve proper “Salt export Policy” for regularizing the salt export and proper branding to sell in the international marker,” a senior official of Commerce Ministry said.

However he regretted that the absence of Global Indication Law (GIL) was a cause of huge loss to the national economy as Pakistan could not directly export the commodity with its own branding.

 “Illegal regional trade and absence of GIL was major cause of loss in salt industry,” the official, who requested not be named.