Ministry of Information Technology and Telecommunications has supported to create a portal for facilitating mobile and electronic trade for Pakistan within and outside the country.

The basic objective of the portal is to use communication boom in the country to take information, knowledge and opportunities at doorstep through Internet and mobile devices, so as to enhance and optimize economic potential.

 National ICT Research and Development Fund, a subsidiary of the Ministry had completed the project at a cost of Rs 38.2 million. Official sources said that business conditions in the country are rapidly and fundamentally improved, ease of doing business, cost of doing business, compliance costs, trading across borders, time and access to market must be radically improved.

 All of this is clearly doable with the technology at our disposal today, the sources said and added it is obvious that the communication boom in itself will not yield any positive results for Pakistan unless specific applications tailored for facilitating business and trade are available on internet and mobile devices.

 They said the answer was to create a modern trade portal, which puts everything in perspective and brings all stakeholders in the supply chain to one page.

The sources said basic objective was to create such a portal. Services specifically designed for the Pakistani businesses that facilitate trade within and outside Pakistan, provides visibility to our businesses and products both in the national and the international market, reduce the cost of doing business by facilitating businesses, in being aware of, and complying with domestic and international regulations, to provide online services suitable for trade and business and most importantly to educate and familiarize all stakeholders regarding use and benefit of such services.

The trade portal is the first E-Logistics platform, an electronic single window that integrates end to end domestic and international trade of Pakistan on a single electronic platform integrating all the crucial elements of the supply chain, like transport, terminals, shipping, banks, legal firms, brokers and traders with the ease of use available through the internet and mobile, thus capitalizing on the telecommunication boom in the country.