Shaukat Khanum event
LAHORE (PR): Supported by Pakistan’s leading fashion and entertainment fraternity, the fourth Shaukat Khanum “Festival of Life” was held at the Shaukat Khanum Memorial Cancer Hospital in Lahore the other day.
A huge number of people from different walks of life participated in this event, filled with fun for families where celebrities like Ali Azmat, Faisal Rehman, Muneeba Mazari and Nadia Jamil were also present to show their support for the great cause. A food court with dozens of food stalls, a festive play area for children by Confetti, live musical performances by different bands and a grand performance by a regular supporter of this cause “Quadrum” band enthralled the audience with their performance.
A special performance by a group of special children was highly appreciated by the participants. The PFDC fashion lounge with clothes donated from over 50 leading designers and retail brands across Pakistan at a 50 % discount remained the main source of attraction among women. The other culminations of this extravaganza were araffle with dozens of exciting prizes including a grand raffle prize of an all expenses Umra package for two people, donated generously by Daewoo Travels & Tours.
It is worth mentioning here that all proceeds raised from the Festival will be utilised for the treatment of underprivileged patients suffering from cancer at the hospital.

LKPC, Osmani & Co ink agreement
LAHORE (PR): Work on the master plan and engineering design of the proposed Lahore Knowledge Park (LKP) is slated to begin in earnest, following the formal signing of a contract agreement between the Lahore Knowledge Park Company (LKPC) and the consulting firm of Osmani & Company (Private) Limited.
The agreement for the award of the contract was signed in Lahore by the CEO of LKPC, Shahid Zaman Mohmand and Lt Col (r) Muhammad Ayub Jafri, senior GM (Punjab), Osmani & Company.
Lahore Knowledge Park, LKP, a most important project for educational and economic development in the history of the Punjab, seeks to bridge industry and academia to put Punjab and, by extension Pakistan, on the road to a 21st century knowledge based economy for accelerated growth and development.
A self-sustained holistic community, the LKP is envisaged to bring together leading industries, brands, institutes of higher learning and research organizations to create incubators for much needed productivity enhancement and value addition and make Pakistan the preferred destination for those seeking research based entrepreneurial excellence in line with the global knowledge economy.
To achieve this LKP will provide a world class infrastructure in a fully contained operating environment and will include industry and service specific incubators, a business district, a science and innovation zone, and an education zone along with amenities for a complete life style.
The chief minister has already set aside 802 acres of prime land in DHA, Lahore for this Mega project.

Interwood open Sialkot showroom
SIALKOT (PR): Interwood opens its doors in the city of Sialkot. Inauguration ceremony of the Sialkot showroom, held the other day, marked a new milestone achieved for the brand.
The event, inaugurated by renowned local businessman Riaz-ud-Din Sheikh, was also attended by Interwood chairman Farooq Malik, local Chamber members, CSD management, architects, army officers, and guests from the business community of Sialkot.
Interwood has been working towards fullfiling furnishing needs since 1974 and has earned a name in the field. From a small warehouse to carve a big brand, Interwood has grown its empire by presenting high quality products and building innovation everyday for its customers in all the walks of life.
As the pioneers of furnishing manufacturers and leaders of design and quality, Interwood is growing swiftly. Interwood strives to give customers the best value for their money, keeping improvements and constant innovation in their designs and systems.

UCP holds int’l research conference
LAHORE (PR): Business School, University of Central Punjab (UCP), organised 3rd two-day International Research Conference on the theme “Innovations in Business: Opportunities and Challenges of Emerging Markets”. The conference was attended by prominent academics and researchers (national and International); and a wide range of corporate representatives from large national and multinational companies, who lauded the efforts of the conference management team in organizing such a successful international event.
The keynote speakers, Professor Rajneesh Narula from Henley Business School, University of Reading, UK and Dr. Naubahar Sharif from Hong Kong University of Science and Technology gave a splendid talk on corporate innovation in emerging economies and the history of technological leadership of China, respectively.
Earlier, Dr Muhammad Zafarullah, Conference Chair and the Pro-Rector UCP, inaugurated the conference by highlighting the key challenges that businesses in the country face in carrying out research and development and commercializing innovation. Apart from financial constraints, Dr. Zafarullah emphasized the need to increase the gross expenditure on research and development at national level.The Inaugural Ceremony was graced by Mr. Muhammad Adrees, Chariman & CEO of Sitara Group of Industries while Closing Ceremony was graced by Mr. Ben French, Provincial Representative UK & Head of DFID Lahore as Chief Guests. Dr. Muhammad Nadeem Dogar, Director Research UCP and Conference Secretary presented the conference report in which it was concluded that academia and corporate sector need to work collaboratively in the areas of research and development in order to devise innovative business strategies to meet the challenges of emerging markets and to leverage the benefits of available opportunities of the 21st century.

Huawei Matebook a high quality device
LAHORE (PR): Huawei Matebook is designed with a combination of supremely elegant looks along with high technology playing all its cards, just perfectly. The Matebook is a 2 in 1 tablet-cum-laptop with built-in Windows 10. Huawei has manufactured this high quality device in a size of 12 inches along with a detachable keyboard, a decent ‘longer hours’ powerful battery and the finest display, indeed.
Huawei Matebook has round shaped edges with a white glowing face that reflects its attractiveness at best. The Matebook, a thin tablet with only 6.9mm thickness that is further coupled with a larger clearer display, gives the user a chance to enter an entirely new dimesion.The 12 inch large screen is worth looking at, and for Matebook, it covers 84% of the device. The LCD of the device has 2160 x 1440 high resolution that makes it the perfect podium to display pictures and videos in a dazzling fashion.
Apart from this interesting display quality of the Matebook, Huawei claims it has an extensively larger battery capacity. According to Huawei the battery in Matebook has a span of 9 hours for a video playback, whereas it goes up to 13 hours when used in a light mode. Also, Huawei Matebook supports both Windows 10 Home and Professional editions.

Zainab Chottani opens first store in Karachi
KARACHI (PR): Acclaimed fashion designer Zainab Chottani has launched the first flagship store for her renowned label, on the same name, in Karachi by hosting a small get together for her clients, Karachi socialites and her friends in the media and fashion fraternity.
Zainab Chottani has become an established name in Pakistan, as well as in the international community with to her diverse clothing range from intricately embellished bridals to refreshing pret and ready to wear lines.
With her tremendous collection and reputation in bridal-wear globally, the Zainab Chottani brand name is now recognized for her intricate embellishments sculpted in luxury fabrics in both bold and soft hues.
“I am very excited to launch my first flagship store where all my customers can come and buy my creations.” She said at the launch of the Flagship Store. She added, “I have received wonderful response and love from my friends and family and it is because of them where I stand today.”