HONG KONG: DreamWorks Animation SKG Inc, the movie studio famous for family films like “Madagascar” and “Shark Tale”, has entered into a licensing agreement in Macau, the world’s biggest gambling destination, in a push to diversify revenues. The deal with billionaire Sheldon Adelson’s Sands China Ltd allows the casino operator to use characters like Shrek and Po from “Kung Fu Panda” in the casinos as Sands moves to attract leisure and family visitors. California-based DreamWorks announced the deal on Tuesday with popular franchise characters on display. Guests at Sands’ Venetian and Cotai Central resorts will be able to see and interact with the characters during their stays, the film company said. The deal takes effect on July 1.–Reuters