BASEL (PR): In honour of its 160th anniversary, Tissot is showcasing the historical moments of the brand in front of all its colleagues, family and friends during the prestigious Basel World. Such a rich history makes for a great story to tell, mix this with an incredible communication tool and you get an amazing show.

This exhibition displays the brand’s memorable times in the world of watchmaking, through a multimedia experience, which stays true to the brand’s motto “innovators by tradition”. In the center is a three-dimensional revolving glass cube, representing the Tissot logo, which catches the eye of everyone that passes by. It shows a historical movie with the product firsts that Tissot’s innovative spirit gave way to featuring as its heroes.