LAHORE (PR) - Honda has introduced another first of its kind in Pakistan with their new “You buy a Honda, we plant a tree” initiative. Takeharu Aoki, President and CEO of Honda Atlas Cars (Pakistan) Limited, inaugurated this new drive at factory premises by planting a tree. This year, Honda will plant a tree on the customer’s behalf for every car that is sold.

Honda has always cared for the environment with its industry leading Euro 4 emission standard on all Honda cars, which gives the least emissions of any car manufacturer in Pakistan. With this new move, Honda aims to give back to nature even more.

This campaign is designed under the premise that as our customer’s new life begins in their Honda, a new life also begins in nature, thus making the roads that you drive your Honda, are glazed with the beauty of Green.

With the recent launch of the new Honda Civic to resounding success in the Pakistan market Honda knows that success equals responsibility, and what better way to do that than by adding more beauty to the country we live in.