PESHAWAR - Experts at a workshop on ‘E-Businesses and brand promotion’ have urged the young female entrepreneurs to follow the emerging advance and online business tools to promote and market their manufacturing products in a better way.
The training workshop titled “Digital marketing best practice for small businesses” was organised by the Youth Forum of Women Chamber of Commerce and Industry Peshawar, here at Chamber house on Saturday. Around 70 females, including female students from various education institutions and entrepreneurs attended the day-long training event. The event was presided over by WCCI President Rohi Zahir Ali, Khyber Pakhtunkhwa Chamber of Commerce and Industry President Zahidullah Shinwari, Vice President Mohammad Shafiq, WCCI Youth Forum Chairperson Maryam Arshad President Afsheen Murad. Vice President also attended the capacity building programme.
Badar Khushnood, who worked as consultant with Google Pakistan during the training workshop through detailed multi-media presentation, informed the participants about various tools and methods of Online businesses and brand promotion. He said that there were around 30 million internet users in Pakistan. He said the marketing research is very essential to promote business or products in a benefiting manner.
The Youth Forum chairperson said the main objective was to train young female entrepreneurs about the latest internet tools and methods to easily market their products and promote businesses through online-service.
On the occasion, WCCI president Rohi stressed the need for economic empowerment of the women by provision of full latest and modern facilities to them. Besides, KPCCI president Zahidullah Shinwari also spoke on occasion.