PUNJAB Chief Minister Mian Shahbaz Sharif's order to the authorities to remove all billboards from Lahore is a step in the right direction. These huge advertisement boards, where they destroy the beauty of the city giving its landscape an ugly look, could prove traffic hazards as well. Since they are installed at almost all major intersections, crossings and highways, it becomes very hard for the drivers to get a clear view of the road ahead, something that could result in an accident. Likewise, traffic signals are also hidden behind these giant billboards and can cause traffics jams. But the chaos they cause to the traffic is not all there is to these hoardings. Strong wind currents that blow in the city more often than not, unhinge these boards, making them swing hither and thither destroying whatever comes in their way. Reports of deaths on accounts of their falling on top of pedestrians, or their collisions with vehicular traffic, keep appearing in the press. Strictly speaking, the Parks and Horticulture Authority, whether or not anyone had intervened, ought to have launched a crackdown on the hoarding mafia. But in circumstances where multinationals are the stakeholders and interested in displaying advertisements at every corner of the street, the law often takes a backseat. Cashing in on the opportunity, the DHA Lahore for instance, had been raking money in by allowing different companies to install countless outdoor hoardings in the Defence housing scheme. This runs counter to the claim of transparency and organization that the housing authority never tires of bragging about.