LAHORE (PR): Lipton, the world’s leading tea brand, has announced the grand prize winner of its three-month-long Dip&Win consumer promotion campaign. Javed Suri, resident of Karachi, won a new Honda Civic. The nationwide campaign had consumers of Lipton tea bags excited at the unique opportunity to buy the Lipton Dip&Win tea bags pack during its duration (Jan to Mar 2013). The promotion was centered on a unique innovation where the gift icon was revealed on the tea bag during the process of actually brewing their cup of tea. In doing so consumers won exciting prizes from Lipton.
, culminating in the coveted grand prize of a new Honda Civic.
Sarah Sadiq, Brand Manager Lipton, said: “Lipton plays the role of an energetic brand that aims to redefine the meaning of tea in people’s lives.”