In celebration of World No-Tobacco Day on Saturday, the Capital Administration and Development Division declared that public events in the capital (gatherings of over 100 people) would be smoke free. Naturally, this sounds like a good start to curbing unchecked cigarette use, but data collected paints a rather grim picture, revealing a lack of awareness about the existence of tobacco laws, with almost 50% of the people in one survey unaware that it was illegal to smoke in public places. The problem therefore, lies not in the making of laws. Those do exist. It is in their practical implementation that concerns really arise. Perhaps initiatives like the Smoke- Free Islamabad Initiative contain more potential than existing laws to actually educate people on the need to control tobacco use, especially in public places. As it stands, tobacco laws are grossly violated all over the country, with vendors selling tobacco products to minors, with cigarette points of sale located close to educational institutions and a majority of cigarette packs without a printed health warning. Laws mean nothing if citizens are oblivious to their existence, and oblivious of the nature of their restrictions. There must be mass health campaigns in public and private schools all over the country; smoking must be top of the list. In rural areas, people must know the health implications of long term hookah use. With 100,000 deaths annually attributed to tobacco induced lung cancer in Pakistan, tobacco claims more lives than any terrorist attack, accident, drone or calamity. Last year, a nationwide survey by the World Health Organisation (WHO) revealed that a horrifying 40% of children in Pakistan began to smoke before the age of 10, amidst allegations they had been provided with free cigarette samples by tobacco companies. Whether or not these allegations are true, the fact that tobacco use is blatantly unchecked especially for child use, is of grave concern. In the face of such startling figures and findings, the Islamabad initiative, though noble, falls exponentially short. The implementation of tobacco laws must be a fundamental part of organisational laws; those that function in public places. Staff members of companies, doctors, police officers must know that they are violating the law. There must be proper sign posting, stronger fines, higher taxes on tobacco products, more clinics and resources for those looking to quit. Though often underplayed, unchecked tobacco use is a national crisis and national embarrassment- it must be addressed at all levels, from classrooms to workstations.