LAHORE - Tetra Pak Pakistan and University of Veterinary and Animal Sciences jointly hosted a ceremony at the UVAS campus to mark the 15th World Milk Day in which various aspects of milk and importance of unadulterated milk was highlighted.

World Milk Day was initiated by the Food and Agriculture Organisation of the United Nations in 2001 to celebrate milk consumption; its natural origin and nutritional benefits. Each year, the number of countries participating in World Milk Day has increased to reflect increasing interest in adopting healthier lifestyles. Tetra Pak in Greater Middle East and Africa has been celebrating World Milk Day for the past decade.

Speaking on the occasion, Tetra Pak Pakistan Communication Manager Fahad Maral said: “Tetra Pak focuses on highlighting the importance of consuming UHT milk, as opposed to loose or untreated milk. As milk by nature is a sensitive product, it is highly sensitive to contamination if not handled properly during collection and transportation.”

UVAS Vice Chancellor Professor Dr Talat Naseer Pasha welcomed Tetra Pak’s initiative to celebrate the World Milk Day together with the university and said: “On this day we have to make people realise how important pure milk is for their health as it contains 18 of the 22 nutrients necessary for a daily intake. It is rich in essential nutrients such as Vitamin A, D and B12, as well as minerals such as; potassium, calcium, phosphorus, zinc, magnesium and protein. Studies have shown that a low intake of milk or milk related products increase the risk of osteoporosis, resulting from calcium deficiency, obesity and tooth decay.”

He said that government should initiate milk and egg supply programme in schools to curb alarmingly increasing malnutrition among children.