Lahore - After the success of Spice Wars Season 1 in 2017, one of the world’s leading lemon-lime soda, Sprite, has proudly introduced Pakistan’s first ever televised Food Entrepreneurship Competition, Spice Wars Season 2. With an aim to provide a platform to develop, promote, support and enable young entrepreneurs. Sprite Spice Wars Season 2 will feature 12 teams from across Pakistan competing to win the grand Prize of PKR 5 Million to fulfill their dream of starting their own food business. Sprite Spice Wars Season 2, which debuted on the 24th of February 2018, consists of five episodes which will be televised across Pakistan on over 17 of the leading satellite channels. Indeed, it was the success of the first season which allowed Sprite to take Sprite Spice Wars a step further by taking the competition to national television screens, having started off initially as a digital and on-ground competition.

Moreover, this is in line with the rising culture of entrepreneurship and growing number of food startups and incubators in the country based on which Sprite started Pakistan’s first food business incubator and conceptualized the show, Sprite Spice Wars. With Season 2, the goal for Sprite Spice Wars is to develop an ecosystem consisting of experts from the food and restaurant industry that would help guide and evaluate young aspiring entrepreneurs.

Speaking about the launch of Season 2 of Sprite Spice Wars, General Manager Coca-Cola Pakistan, Rizwan U. Khan has said, “10 years ago the Coca-Cola Company launched Coke Studio which went on to become the most prestigious music platform in the country. We are looking to do the same with Sprite Spice Wars, by creating an ecosystem that encourages young food entrepreneurs and knowledge sharing within the food industry.”