LAHORE (PR): Peek Freans Sooper, the number one selling biscuit brand of Pakistan, creates history by becoming the first biscuit brand with sales over the unprecedented Rs. 11 billion mark. The coveted milestone is another feather to the hat of the brand that not only has the biggest market share in the plain sweet segment at 37 per cent, according to the AC Nielsen retail audit, but it is also  the highest contributing brand of English Biscuit Manufacturers (Pvt) Limited), the country’s leading biscuit manufacturer.