islamabad - Ambassador of Islamic Republic of Iran Mehdi-e-Honar Doost yesterday inaugurated the ‘Iranian Cultural Link Passage’ at Heritage Museum to promote the contemporary art and heritage of Iran in Pakistan.

The ceremony was held at Shakarparian under the aegis of the Cultural Consulate of the Embassy of Islamic Republic of Iran in collaboration with the National Institute of Folk and Traditional Heritage (Lok Virsa). 

Iranian ambassador said Pakistan is a cradle of history, culture and art which have been beautifully showcased in the Heritage Museum.

“Hopefully this step will create a better understanding among the people of Pakistan about the cultural heritage of Iran,” he said.

The ambassador said that the Iranian Cultural Link Passage at Lok Virsa museum has brought pre-Islamic, post-Islamic and contemporary art and heritage to the museum in living shapes and colours.

It was pointed out that trade and culture between the two countries are as important as political relations and more collaboration must come through cultural exchange.

The ambassador emphasized that doors of Iranian embassy would remain open for anyone and everyone who wants to go for collaboration.

“We have same values and the same concerns,” said ambassador.

Dr Fouzia Saeed, Executive Director, Lok Virsa said on this occasion that Heritage Museum was established in the year 2004 as the first state museum of ethnology in Pakistan depicting living cultural heritage presented through three-dimensional creative manner.

The Iranian link passage was created at the time of the inception of the museum, which has now been redesigned, improved and renovated by the Iranian Cultural Consulate in collaboration with Lok Virsa.

The event was thronged by a large number of people from different walks of life including diplomats, media persons and high ranking government officials.