ISLAMABAD (APP) - Ambassador of Bosnia to Pakistan Armin Limo on Monday invited the Pakistani businessmen to establish direct trade links with Bosnia to grab better market share. Pak-products including rice, sports goods, surgical instruments, pharmaceutical, leather and textile products have good potential in Bosnia and Pakistani businessmen could enter there by making joint venture with their Bosnian counterparts, he added. Talking to a group of businessmen at Islamabad Chamber of Commerce and Industry (ICCI), he said that Pakistan and Bosnia need to further improve their political and economic relations to promote bilateral trade and investment. The current volume of trade is far below the respective potential of both countries, he added. He said many products of Pakistan go to Germany, get a new label and then enter European market including Bosnia, costing more to consumers. He informed that Bosnia is organizing the 1st International Investment Conference - Sarajevo Business Forum 2010 on April 6-7, 2010 in Sarajevo. He invited Pakistani businessmen to participate in this event to explore more business opportunities by holding B2B meetings with their counterparts in Bosnia. ICCI head Zahid Maqbool said that Pakistan and Bosnia are still fully unexplored markets for businessmen of both countries and asked for frequent exchange of business delegations and establishing direct B2B contacts to exploit untapped bilateral trade and investment potential in both countries.