KARACHI - The Trade Development Authority of Pakistan has sponsored 15 Pakistani companies to participate for Southern African International Trade Exhibition (SAITEX) and Africa’s Big Seven (AB7) food and beverage trade show.  Both shows were held from 30th June to 2nd July, 2013 at the business centre of South Africa.

Seven companies participated in SAITEX and eight companies in AB7. The purpose to these participations was to focus on the African markets and to get benefits from the fast growing African economies.

This is part of the larger policy of the Government of Pakistan to explore non-traditional and new markets. The Government plans to increase its business venture into African continent through more active participation in such events and by enhancing exchange of delegations.   Zaighum uddin Azam, High Commissioner of Pakistan was in close contact with the exhibitors and made all out efforts for productive and fruitful participation.  SAITEX, now in its 20th year and AB7 now in its 11th both took place at Gallagher Convention Centre in Midrand, Johannesburg.

The two co-located, multi-sector exhibitions form a valuable platform for agents, distributors, importers and entrepreneurs across all retail sectors to source new products, explore new markets and discover new trends, tastes and ideas from all over the world. SAITEX has been helping South Africans to start new businesses and grow existing enterprises in the retail and food and beverage sectors for over 20 years. The addition of AB7 to the event five years ago brought a powerful networking tool to the regional food and beverage sector, and this is now attracts the attention of even more producers, manufacturers, agents and buyers from around the world.

AB7 is the biggest food and beverage trade exhibition in Africa and comprises seven food and beverage sectors. From Pakistan, GatroNova, Novatex, Ismail Industries, Young’s Food Private, Kolson, Seasons, Food, Honest Food and S-Amdon participated in the exhibition.

SAITEX is world renowned as a giant expo for general retail goods including FMCG, electronics, appliances and hundreds of other product categories.  It now incorporates THABS – Tools, Hardware and Building Supplies - which includes everything from hand tools, water pumps, building supplies and paints to automotive parts, spares and accessories. SAITEX even looks after the homemaker market with the popular House wares & Home wares show, as well as the Home Appliances expo, covering everything from kitchen equipment and accessories to furniture, decor and home entertainment systems. From Pakistan, Bismillah textiles, Pak Afro, Master Textiles, major products, SR enterprises, Punjab Impex and Starlet Aluminium exhibited their products in the exhibition.

South Africa is the most important and largest trading partner of Pakistan in the African Continent of 53 countries. South Africa imported goods worth $268 million from Pakistan (2011-12) while the total South African imports were $106 billion (2012), thereby, reflecting a huge potential for Pakistani goods.