KARACHI - Young Social Reformers (YSR), a youth management organisation, will organise a conference entitled Tipping Point 2009 scheduled to be held on June 6 here at a local hotel, said Sarah Alam, YSR managing director. The objective of this event is to uncover the core principles of New Age Media Strategies veiled for social media managers, online community managers, corporate communications, pr, marketing, advertising, and recruiting professionals and students. She said that Provincial Information Minister Shazia Marri would be the chief guest at the opening ceremony while Nasreen Jalil would be the chief guest at the closing ceremony. Numerous speakers from the corporate world will deliver their speeches on the day. The conference chairman will be Masood Hashmi, CEO Orient McCann. The conference speakers include Raza Haroon, Minister Information Technology, Badar Khushnood country head Google, Dr Abrar Ali Baig, SEVP National Bank Of Pakistan, Naheed Memon, Director Medcom, Fahim Siddiqui, anchor Geo Tv, Kashif Effendi, CEO 180 Degrees, Khurram Rahat, Country Director Teradata, Shoaib Shamsi, Assistant Prof Greenwhich University, Faisal Qureshi, anchor Samaa TV, Dr Auzar Wajidi Dean Management Sciences KU, Anila Weldon, CEO Weldon BBS, Tabish Sabah Microsoft, Attah Shabbir. This conference will focus on how organisation can leverage social media to achieve their business goals, social media technologies such as blogs, micro-blogging, wikis, podcasts, video, forums, social networks, online communities, and social book marking are increasingly being levered by the companies to build brand visibility and equity, promote products and services, influence communities, increase website traffic and leads. The conference will feature a combination of hands-on workshops, interactive sessions, panel discussions, and keynotes from thought leaders. An estimated number of 200 human resource, media, marketing and management specialists from numerous well-reputed institutions and organisations of Karachi will participate in the conference. Sarah said that the idea of this conference was inspired from the book The Tipping Point, written by Malcolm Gladwell. Describing the details about Malcolms Gladwells book, she said: The book is about change, in particular, this book presents a new way of understanding why change happens quickly and unexpectedly.