LAHORE (PR) - Nestles Creating Shared Value Advisory Board awarded the first Nestle Prize in Creating Shared Value to the Cambodian branch of an international not-for-profit organization which uses market-based approaches to increase the income of the rural poor by improving market access, increasing agricultural production and creating sustainable local businesses Int'l Development Enterprises (IDE) Cambodia. Starting in 2005, IDE Cambodia developed a network of 60 independent small rural entrepreneurs in Cambodia called Farm Business Advisors. These advisors give technical advice to more than 4,500 small-scale farmers to help them boost their productivity, while selling them products such as high-quality seeds, fertilizer, plastic fencing and irrigation equipment and services. On average, farmers assisted by these advisors increase their net income by 27pc from $382 to $480 per year. At the same time, the Advisors earn an income from selling their products and services.