CCBPL celebrates annual savvy and awards

LAHORE (PR): Coca-Cola Beverages Pakistan Limited (CCBPL) celebrated its third annual Savvy and Successful Awards 2015 at the Expo Centre on the 1st of October 2015. The “S&S Awards” are carried out yearly, celebrating the successes of inspirational women in Pakistan. The campaign concluded with a ceremony awarding eight versatile women and marked the launch of CCBPL’s flagship women empowerment initiative, “Zeenat Gari”; a women for women rickshaw transport initiative offering women from the under-privileged sections of the society an opportunity to obtain rickshaws as a mode for earning a livelihood. This project helps women make a living by driving a rickshaw and provides them an opportunity to gain financial independence in line with The Coca-Cola Company’s global commitment to empower 5 million women across their value chain by 2020.

The list of award winners of the night includes leading educationist Humaira Bachal who runs Dream Model Street School for underprivileged children; Pakistan’s first female taxi driver, Zahida Kazmi; Pakistan’s first female fire fighter Shazia Parveen; Director of Justice Project Pakistan, Sarah Bilal; young national level Squash player Sadia Gul; and the first Pakistani woman to earn a PhD in Extragalactic Astrophysics, Dr Mariam Sultana. Additionally two women from within CCBPL were awarded: Naeem Akhtar, Sales Coordination Officer and Shumaila Noreen, their first female Warehouse Operator in the entire value chain.

Property market back with a bang

LAHORE (PR): Pakistan’s real estate sector has made a strong comeback after the Eid break, according to property portal, Lamudi.pk (http://www.lamudi.pk/). This is due to the influx of overseas Pakistanis who were back in the country to celebrate Eid with loved ones.

Eid was perfectly timed with the improved security situation in the country. With the successful Karachi operation underway, eliminating the Qabza mafias, the developer projects have already increased manifold. With the overseas Pakistanis back in the homeland around this time, a lot of investment was channeled into these projects. This was especially true for posh areas, such as Defence Housing Authority (DHA) and Bahria Town across Pakistan’s largest cities, Lahore, Islamabad and Karachi. Saad Arshed, Country Director for Lamudi.pk, commented, “It is heartening to see the surge in property prices and the rising interest from both local and foreign investors in the real estate sector.”

All this combined with the increased political stability and improved security conditions points toward a bright future for real estate in Pakistan in 2016. Construction activity is expected to double and will give a boost to the entire economy by creating jobs across all sectors such as: construction laborers, architects and engineers etc.

Additionally, if the government increases its efforts to eliminate all terrorist activities and focuses on developing potential investment hotspots, such as the deep sea port in Gwadar, these things are likely to have an enormously positive impact on not only the real estate sector, but Pakistan’s economy as well.

Huawei’s Mate S supremely elegant smart phone

LAHORE (PR): Leading Technological innovator, Huawei, put its fans into a fit of admiration, when it unveiled stupendously stunning high-end Mate S at IFA, Berlin. Mate S has significantly surpassed the smartphone market champs like Apple and Samsung, by introducing unique technologies. Huawei has been consistently releasing such products in the market, which exhibit that this tech giant is putting all its energies in manufacturing modern high technological devices with pioneering features.

The latest smartphone of Huawei, Mate S, is all set to make its way in the mobile market of Pakistan. Authorities at Huawei, have announced that the pre-bookings for Mate S have commenced from 23rd September onwards. Mate S is going to be available in the Pakistan market for Rs. 67,999 and those who would pre-book their Mate S will be given complementary Bluetooth speaker or Talkband B2 by Huawei.

Now the Huawei fans would certainly become more excited to get their hands on the ultra amazing Mate S. Fraz M Khan, Huawei’s Marketing Head expressed his views in these words, “Huawei has established itself as a brand of excellence and trust. We have effectively delivered such devices in the market which have gained us not only our customer’s faith but also the top position in the international Telecommunication market. With the launch of Mate S, our significance in the smartphone world would increase manifold and our innovative technologies would successfully bring the people closer.”

Mate S, is the modern high-end smartphone recently launched by Huawei. It has captured great compliments from the smartphone critics because of the amazing and unique features it carries and also because of its elegant and finely crafted design. It can be most certainly hoped that similar to the beginning, ending of 2015 would also prove to be fortunate for the and sales and business growth of Huawei as witnessed acclamation, Mate S has received.

LG and Google collaborate on Nexus phone

KARACHI (PR): LG Electronics (LG) and Google today officially unveiled their third collaborative effort. Nexus 5X features Android 6.0 Marshmallow, Google’s newest operating system for mobile devices and delivers impressive performance, great imaging and enhanced security. It also delivers the best of Google and LG know-how in a single package.Nexus 5X features a sharp 5.2-inch 423ppi Full HD IPS display with advanced In-Cell Touch technology that enables faster recognition, better outdoor visibility and crisper images. Powered by a Qualcomm Snapdragon 808 Processor, Nexus 5X delivers smooth and effortless performance for any demanding task. And with its fast Type-C USB port, a 10-minute charge will provide enough power for almost four hours of battery life.

Nexus 5X sports a 12.3MP rear camera and a 5MP camera in the front. Both the 1.55um sensor on the rear camera and 1.4um above the display absorb more light than any previous Nexus device, delivering brighter photos with stunning details even in less than ideal lighting conditions. Nexus 5X is also capable of capturing 4K and slow-motion videos, making this phone the most advanced multimedia Nexus device to date.

Nexus 5X is more secure than ever and simpler to use with Nexus Imprint, a fingerprint sensor conveniently located on the back, where your finger naturally falls. A single touch of the sensor is all it takes to power on and unlock Nexus 5X for immediate use. For owners in the United States, Nexus Imprint will also work with Android Pay for quick and easy purchases at thousands of locations nationwide.

“We are excited to be able to work with Google again on developing Nexus 5X, our best Nexus yet,” said Juno Cho, president and CEO of LG Electronics Mobile Communications. “This time, we wanted to deliver the best hardware for Google’s most advanced software and we’re very proud of what we’ve accomplished together.”

Samsung wins prizes at CLIO Awards

LAHORE (PR): Samsung Electronics Co., Ltd. has won eight prizes – two golds, four silvers, and two bronzes – at the Clio Awards, one of the three major international advertising events, alongside the Cannes Lions and New York Festivals.

Samsung's Safety Truck was first implemented as a solution to prevent car accidents in Argentina. It later achieved two gold Clios in the Digitaland Out of Home categories, and three silver Clios in the Direct, Engagement/ Experiential, and Innovative categories. Earlier in June, Safety Truck was also awarded one Titanium, three gold and three silver at the Cannes Lions.

Argentina is a country where the traffic-related accident rate is among the highest in the world, mainly because most highways have just two lanes. By addressing this issue, Safety Truck provided four digital signage panels on the back doors of the trailer to show what is in front of the truck, so that faster vehicles can overtake safely.

Look At Me, a training program for children with autism, consists of a mobile application and app-related activity programs that help autistic children make eye contact and communicate better. Look At Me has won one silver and two bronze prizes in the Digital, Direct, and Engagement/Experiential categories.

"Our brand motto is to place the top priority on the value of consumers' lives, and that ethos was recognized at the Clio Awards, following the achievements in Cannes,” said Dr.WP Hong, President and Chief Marketing Officer of Samsung Electronics. "Samsung will continue to deliver innovative campaigns that will make a genuine difference in consumers’ lives."

This year marks the 56th anniversary of the Clio Awards. The annual award program assesses the creative excellence of the world's leading companies' brand campaigns across various categories including Digital, Out of Home, Content and Contract and Engagement/Experiential.