KARACHI  -  L’Oréal, the world’s leading beauty brand, has announced its partnership with Retailo, the fastest growing B2B startup in the MENAP region, in Pakistan. With this partnership, L’Oréal Paris brands and products will be easily available to a wider range of audience via Retalio and its network, solving various supply chain challenges being faced by businesses as the COVID-19 pandemic continues. 

L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. With brands and products ranging from shampoos and hair colors to make-up, with the company has a presence in over 140 countries. Indeed, L’Oréal’s products enjoy a wide consumer base in the MENAP region.

With this collaboration, local retailers across the country will now have access to a greater variety of personal care and cosmetic products by L’Oréal to order through the digital app of Retailo. Retailo is a B2B startup simplifying retail for SME store owners in the MENAP region through technology. Retailo currently has over 40,000+ retailers onboard involved in ordering shop inventory from their high-powered app. It is well on its way to empowering 10 million SMEs and help SMEs grow their businesses. Retailo has over 400+ brands on app, with L’Oréal joining the list in light of the recent partnership between the two companies. 

Amidst the pandemic, supply chain difficulties exist across the MENAP region, limiting opportunities and growth of not only retailers, but also manufacturers. Retailo is committed to streamlining the supply chains of the region through technology and supercharging the industry, benefiting the retailers, manufacturers and end consumers of FMCG goods as well. Together, the two companies can make availability and access easier for retailers across the city.

Regarding this partnership, L’Oréal’s Marketing Manager, Fahad Feroz stated, “L’Oréal is always glad to welcome reliable partners that align with our business objectives and help us further our business. With Retailo, we are confident we will be able to increase sales of our products, and reach a wider market of retailers and consumers. This partnership can assist the both of us in realizing our individual visions, while contributing positively to the GDP of the country.”

Retailo co-founder Wahaj Ahmed said, “With the quick and willing adoption of technology in doing business by local SMEs in MENAP, Retailo has been growing in popularity among its consumers. We recently hit the milestone of 1 million orders placed, and are committed to upholding the momentum we have created. We are always looking to expand and partner with great brands such as L’Oréal. The partnership with L’Oréal will ensure a steady and sufficient supply of L’Oréal products to retailers across the city and ensure greater variety of products on the app.”

The partnership between L’Oréal and Retailo is now underway and will consolidate L’Oréal’s position as the leading beauty brand in MENAP and beyond, while strengthening Retailo’s position as the app of choice among local SMEs and retailers.